{"title":"Home page","description":null,"products":[{"product_id":"vital-ascent-discipline-tank-mens","title":"Vital Ascent No Applause Spine Ascent Tank – Men's (Black)","description":"\u003ch2\u003eThe Ascent Requires No Audience.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent No Applause Spine Ascent Tank in Black is for the man who climbs because the summit demands it--not because anyone is watching. Back spine graphic, VA mark at chest, and a blacked-out colorway that speaks without words.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and mobility\u003c\/li\u003e\n\u003cli\u003eNo Applause Spine Ascent back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNo applause necessary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47711186124940,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/Men_sPerformanceTankTop_cfe7446a-d7f3-4485-8568-ebd5d14f8e17.png?v=1776792619"},{"product_id":"vital-ascent-discipline-tank-mens-copy","title":"Vital Ascent No Applause Spine T-Shirt – Men's (White \/ Fitted)","description":"\u003ch2\u003eRise in Purpose. Live in Power.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Discipline Tank is built for those who train with intention. Whether you're pushing through a heavy lift or grinding out a morning run, this tank moves with you--not against you.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric for maximum performance\u003c\/li\u003e\n\u003cli\u003eRelaxed athletic fit with a clean, minimal silhouette\u003c\/li\u003e\n\u003cli\u003eBold Vital Ascent branding--wear your mindset\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S, M, L, XL, XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eDiscipline today. Freedom tomorrow.\u003c\/em\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47712654721164,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-02177679847785489d42e27515f10b9851ac8a38a24d9cdd28761_0_1776798516049_439c363c.png?v=1776807453"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy","title":"Vital Ascent No Applause Spine Ascent Tank (2 Prints) – Men's (White)","description":"\u003ch2\u003eTwo Prints. One Message.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent No Applause Spine Ascent Tank in White features dual print placement--front and back--for the man who carries his identity on every angle. Clean white colorway, no noise, no validation required.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and mobility\u003c\/li\u003e\n\u003cli\u003eDual print placement: front VA mark + No Applause Spine Ascent back graphic\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNo applause necessary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713107017868,"sku":"VA-M-NA-TNK-BLK","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-021776798296372c5f50319cb4d4388d7836967b82aebe54c332d_0_1776798338109_b56dbe2b.png?v=1776807790"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy","title":"Vital Ascent No Applause Spine T-Shirt – Men's (White \/ Relaxed)","description":"\u003ch2\u003eNo Validation Required.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent No Applause Spine T-Shirt in White Relaxed is for the man who trains because the work demands it. Relaxed fit, back spine graphic, and the VA mark at your chest--clean, minimal, and unapologetic.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eRelaxed fit--room to move, room to breathe\u003c\/li\u003e\n\u003cli\u003eNo Applause Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNo applause necessary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713298284684,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776802025465_cc74dcfd_1776802025515_67fc3198.png?v=1776807955"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy","title":"Vital Ascent Earned Spine T-Shirt – Men's (Black \/ Relaxed)","description":"\u003ch2\u003eRelaxed. Rooted. Earned.\u003c\/h2\u003e\u003cp\u003eThe Vital Ascent Earned Spine T-Shirt in Black Relaxed is built for the man who moves at his own pace — unhurried, unshaken, and undeniable. Relaxed fit, back spine graphic, and the VA mark on your chest.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eRelaxed fit — room to move, room to breathe\u003c\/li\u003e\n\u003cli\u003eEarned Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S – XXL\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eEarned. Not Given.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide →\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713362935948,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776802752089_37e38387_1776802752316_1080cd85.png?v=1776808075"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy","title":"Vital Ascent Earned Spine T-Shirt – Men's (White)","description":"\u003ch2\u003eThe Work Shows.\u003c\/h2\u003e\u003cp\u003eThe Vital Ascent Earned Spine T-Shirt in White is for the man who doesn’t need to announce himself. The back spine graphic speaks for the hours you’ve put in. Clean. Minimal. Earned.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eRelaxed athletic fit for comfort and everyday wear\u003c\/li\u003e\n\u003cli\u003eEarned Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S – XXL\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eEarned. Not Given.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide →\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713402355852,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776802849230_800b30d5_1776802849287_d1e91353.png?v=1776808151"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Earned Spine T-Shirt – Men's (Black \/ Fitted)","description":"\u003ch2\u003eStructured. Sharp. Earned.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Earned Spine T-Shirt in Black Fitted is built for the man who carries himself with precision. A tailored athletic cut, back spine graphic, and the VA mark at your chest--worn by those who have put in the work and carry it with them.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eFitted cut--structured silhouette, clean lines\u003c\/li\u003e\n\u003cli\u003eEarned Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEarned. Not Given.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713437810828,"sku":"VA-M-NA-TNK-BLK","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776802967072_c369edad_1776802967137_fd1374cc.png?v=1776808278"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Earned Spine Tank – Men's (White)","description":"\u003ch2\u003eEarned. Not Given.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Earned Spine Tank is for the man who has put in the reps no one saw. Clean white colorway, back spine graphic, and the VA mark on your chest--worn by those who have nothing to prove and everything to show.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eRelaxed athletic fit built for comfort and mobility\u003c\/li\u003e\n\u003cli\u003eEarned Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S-- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eEarned. Not Given.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713660010636,"sku":"VA-M-NA-TNK-BLK","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776803189842_60b7a091_1776803189899_e0a7702e.png?v=1776808412"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Precision Spine Tank – Men's (White)","description":"\u003ch2\u003eEvery Rep. Every Detail. Precise.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Precision Spine Tank in White is for the man who doesn't leave anything to chance. Clean white colorway, back spine graphic, and the VA mark at your chest--built for the athlete who trains with total intention.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and mobility\u003c\/li\u003e\n\u003cli\u003ePrecision Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePrecision is the practice.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713719845004,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776804181637_4d67b923_1776804181995_ea483131.png?v=1776808523"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Precision Spine Tank – Men's (Black)","description":"\u003ch2\u003eEvery Rep. Every Detail. Precise.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Precision Spine Tank in Black is for the man who trains in the dark and shows up in the light. Blacked-out colorway, back spine graphic, and the VA mark at your chest--sharp, focused, and built for the long game.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and mobility\u003c\/li\u003e\n\u003cli\u003ePrecision Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003ePrecision is the practice.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713777516684,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776804374515_9f81a6cc_1776804374573_a0e98b4a.png?v=1776808641"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Silence Spine Tank – Men's (White \/ Fitted)","description":"\u003ch2\u003eSilence Is the Strategy.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Silence Spine Tank in White Fitted is for the man who carries himself with precision. Structured silhouette, back spine graphic, and the VA mark at your chest--sharp, clean, and intentional.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eFitted cut--structured silhouette, clean lines\u003c\/li\u003e\n\u003cli\u003eSilence Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSilence is the strategy.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713781448844,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776804533799_b16330aa_1776804533949_c7f2164d.png?v=1776808784"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Built Spine Tank – Men's (Black \u0026 Gold)","description":"\u003ch2\u003eBuilt in the Dark. Worn in Gold.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Built Spine Tank in Black \u0026amp; Gold is for the man who has done the foundational work and carries it with pride. The gold accent elevates the standard blacked-out look--a mark of legacy, not just effort.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and mobility\u003c\/li\u003e\n\u003cli\u003eBuilt Spine back graphic with gold accent detailing\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eBuilt. Not born.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713784201356,"sku":"VA-M-NA-TNK-BLK","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776804766686_cf50a3ed_1776804766717_86152e34.png?v=1776808850"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Silence Spine Tank – Men's (White \/ Relaxed)","description":"\u003ch2\u003eSilence Is the Strategy.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Silence Spine Tank in White Relaxed is for the man who lets his actions speak. No noise. No announcement. Just presence. Relaxed fit, back spine graphic, and the VA mark at your chest.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eRelaxed fit--room to move, room to breathe\u003c\/li\u003e\n\u003cli\u003eSilence Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eSilence is the strategy.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713786232972,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776804531820_9600280e_1776804531865_f34dc0ad.png?v=1776808926"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Built Spine Tank – Men's (Black)","description":"\u003ch2\u003eBuilt in the Dark. Worn in the Light.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Built Spine Tank in Black is for the man who has put in the foundational work--rep by rep, day by day. Blacked-out colorway, back spine graphic, and the VA mark at your chest. This is what built looks like.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and mobility\u003c\/li\u003e\n\u003cli\u003eBuilt Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S--XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eBuilt. Not born.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713789804684,"sku":"VA-M-NA-TNK-BLK","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776804766603_77fd13d5_1776804766657_7cd1ca64.png?v=1776809822"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Challenge Spine T-Shirt – Men's (Black)","description":"\u003ch2\u003eAccept the Challenge. Wear the Proof.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent Challenge Spine T-Shirt in Black is for the man who doesn't run from hard things--he runs toward them. Blacked-out colorway, back spine graphic, and the VA mark at your chest. The challenge is the point.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and everyday wear\u003c\/li\u003e\n\u003cli\u003eChallenge Spine back graphic\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eThe challenge is the point.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713814708364,"sku":"VA-M-NA-TNK-BLK","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776805435759_38ab012b_1776805436411_26b972ac.png?v=1776809942"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent No Applause VA Tank – Men's (Black)","description":"\u003ch2\u003eNo Validation Required.\u003c\/h2\u003e\n\u003cp\u003eThe Vital Ascent No Applause VA Tank in Black is for the man who trains because he has to--not because anyone is watching. VA logo front and center. No explanation needed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eAthletic fit built for performance and mobility\u003c\/li\u003e\n\u003cli\u003eVA logo graphic at chest\u003c\/li\u003e\n\u003cli\u003eNo Applause branding--for those who need no audience\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S -- XXL\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eNo applause necessary.\u003c\/em\u003e\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e →\u003c\/a\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713817952396,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776806318640_9ed9da7a_1776806318869_7d59da43.png?v=1776810026"},{"product_id":"vital-ascent-discipline-tank-mens-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy-copy","title":"Vital Ascent Discipline Long Sleeve T-Shirt – Men's (Gray)","description":"\u003ch2\u003eDiscipline Doesn’t Take Days Off.\u003c\/h2\u003e\u003cp\u003eThe Vital Ascent Discipline Long Sleeve is built for the athlete who shows up every day — in the gym, on the road, and in the cold. Clean gray colorway, minimal branding, maximum intention.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLightweight, breathable fabric with a soft athletic feel\u003c\/li\u003e\n\u003cli\u003eBuilt for comfort, mobility, and all-season performance\u003c\/li\u003e\n\u003cli\u003eLong sleeve construction for layering or standalone wear\u003c\/li\u003e\n\u003cli\u003eVA logo placement at chest\u003c\/li\u003e\n\u003cli\u003eAvailable in sizes S – XXL\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eDiscipline today. Freedom tomorrow.\u003c\/em\u003e\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/pages\/built-for-strength-worn-with-intention\"\u003eSee our full Fit \u0026amp; Fabric Guide →\u003c\/a\u003e\u003c\/p\u003e","brand":"Vital Ascent","offers":[{"title":"Default Title","offer_id":47713820147852,"sku":"VA-TANK-MENS","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0767\/7719\/3612\/files\/openart-image_1776806788051_61de5415_1776806788147_16cf66fa.png?v=1776810218"}],"url":"https:\/\/vitalascension.com\/collections\/frontpage.oembed","provider":"Vital Ascent","version":"1.0","type":"link"}